# Rubicon Software
> AI adoption consultancy founded in 1989. We help regulated and high-stakes organisations adopt AI with clarity, governance, and delivery discipline.

## About
Rubicon Software is a UK-based consultancy that combines advisory judgement, product experience, and hands-on engineering. Founded by Alistair Hancock in Cambridge in 1989, the company has navigated every major technology era — from early membership systems to enterprise web platforms, rules engines, and now AI adoption and decision intelligence.

We don't advise and walk away. The same team that assesses the problem writes the code, ships the system, and stays to make sure it keeps working. Six senior engineers, no juniors, no subcontractors.

Company Number: 02514907 (England and Wales)
Address: 104 Paramount House, 1 Delta Way, Egham, Surrey, TW20 8RX, England
Phone: +44 1276 425530
Website: https://www.rubiconsoftware.com

## Products

### Anchor — Decision Intelligence
Decision intelligence for AI agents and human teams. Bias detection, structured capture, accountability, and a full audit trail. For the decisions that matter, where "the AI said so" isn't an acceptable answer.
URL: https://www.rubiconsoftware.com/products/anchor/

### Hopper — Information Distillation
Meetings, emails, voice notes, articles — everything goes in. Hopper strips the noise, extracts what matters, and routes it to the right place.
URL: https://www.rubiconsoftware.com/products/hopper/

### Maverick — Task Orchestration
Takes distilled, decided actions and drives them through to completion. AI-powered task orchestration built on GTD principles — prioritised, tracked, and followed through.
URL: https://www.rubiconsoftware.com/products/maverick/

### Sabre — Sales Automation
Intelligent sales automation for complex sales environments.
URL: https://www.rubiconsoftware.com/products/sabre/

### Accelerator — Financial Services
Rules engine platform for financial services, powering lending decisions and regulatory compliance.
URL: https://www.rubiconsoftware.com/products/accelerator/

## Services
- AI Readiness Assessment
- Strategic AI Consultancy
- Custom AI System Development
- Operational System Design and Build
- Long-term Technical Partnership

## Key Differentiators
- Founded 1989 — nearly four decades of operational system delivery
- We build what we recommend (Anchor, Hopper, Maverick are real products in real use)
- Senior engineers only — no juniors, no subcontractors
- Client relationships measured in decades, not months
- Specialise in regulated and high-stakes environments
- Full-stack delivery: advisory, engineering, and ongoing support

## Notable Clients
- Norton Finance (20+ year partnership, financial services)
- ACAS (national public-sector operational system)
- BAE Systems (enterprise-wide Oracle migration)
- ICI Paints / Dulux (global CMS across 70+ countries)
- Segen (solar distribution platform)

## Key Pages
- Homepage: https://www.rubiconsoftware.com/
- What We Do: https://www.rubiconsoftware.com/what-we-do/
- Who We Are: https://www.rubiconsoftware.com/who-we-are/
- Case Studies: https://www.rubiconsoftware.com/case-studies/
- Products: https://www.rubiconsoftware.com/products/
- Insights: https://www.rubiconsoftware.com/insights/
- Contact: https://www.rubiconsoftware.com/contact/
- AI Readiness Pulse Check: https://www.rubiconsoftware.com/pulse-check/

## Philosophy
"Getting computers to do what they're best at so people have more time for what they're best at."
"Don't do the wrong thing faster."
"Business problem first, technology second."