Perspectives from 37 years of building operational systems.

Practical thinking on AI adoption, decision intelligence, and the gap between what technology promises and what organisations actually need.

Thought Leadership

Business Problem First, Technology Second

The most dangerous question in technology is "How can we use AI?" The right question has always been "What problem are we solving?" Why this matters more now than ever — and why 74% of AI projects fail.

alistair-hancock · 20 March 2026

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Company News

Welcome to Rubicon Insights

Introducing our Insights section — practical perspectives on AI adoption, decision intelligence, and operational technology from nearly four decades of building systems that work.

Alistair Hancock · 2 min read · 20 March 2026

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