10,000+
users on internal directory
A focused engagement that started with building BAE's first website and grew into the catalyst for enterprise-wide transformation at one of the UK's largest defence companies.

10,000+
users on internal directory
FTSE 100
enterprise transformation
1994
engagement started
Lotus Notes → Oracle
migration catalyst
The problem
In 1994, BAE Systems - one of the world's largest defence, security, and aerospace companies - had no website. The internet was emerging as a business channel, and BAE needed to establish a presence. Through a partnership with MGA Advertising, Rubicon was engaged to build it.
But the more significant challenge was internal. BAE's enterprise systems were built on Lotus Notes - a platform that was increasingly limiting as the organisation scaled. With over 10,000 employees needing reliable internal tools, the limitations were becoming operational bottlenecks.
What BAE needed wasn't a grand transformation programme announced from the top. It needed proof - a small, successful project that could demonstrate a better way.
The solution
Rubicon delivered two projects that together changed BAE's technology trajectory.
Built from scratch, this was BAE Systems' first public web presence - establishing the company online at a time when most defence firms hadn't considered the internet as a communications channel.
Built in Borland Delphi with Oracle SQL, this replaced a Lotus Notes application used by over 10,000 employees. It was faster, more reliable, and built on a modern database platform - and it became the proof point BAE needed.
The success of the Telephone Directory - a focused, low-risk project delivered quickly and adopted widely - demonstrated that Oracle-based applications could replace Lotus Notes at enterprise scale. It became the catalyst for BAE's enterprise-wide migration to Oracle.
What was delivered
BAE's first website - designed, built, and launched by Rubicon. A straightforward deliverable, but one that marked BAE's entry into digital communications.
The Telephone Directory served 10,000+ users across BAE's operations. Built on Oracle SQL with a Borland Delphi front end, it was fast, searchable, and reliable - everything the Lotus Notes version wasn't.
The directory's success gave BAE's technology leadership the evidence they needed to justify a broader migration from Lotus Notes to Oracle across the enterprise. A small project opened the door to FTSE 100 transformation.
Why it matters now
The BAE Systems engagement illustrates a pattern Rubicon has seen repeatedly: large organisations don't transform through grand programmes. They transform through small, successful projects that prove a better way is possible.
The Telephone Directory wasn't a strategic initiative. It was a practical solution to a real problem. But because it worked - because it was faster, more reliable, and built on a better platform - it became the evidence that unlocked everything that followed.
This is how Rubicon works: deliver something that works, earn trust through results, and let the quality of the work open doors that sales decks never could.
A small, focused project that opened the door to transformation at a FTSE 100 company. That is the Rubicon model.
Two minutes. No email required. Find out where AI fits your business - and where the gaps are.
Or skip ahead and start a conversation